Targeted Mailing Lists – How To Build A Highly Targeted Mailing List That Really Converts

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Although a broadly targeted mailing list is still a valuable asset for your business, there are a number of advantages to building highly targeted mailing lists based on a number of different variables. But how do you go about doing this?

Create New Lists For New Subjects

It goes without saying that you should have separate email lists for broadly different subjects. A subscriber interested in gardening probably won’t respond when you send them emails about learning French, and vice versa. However, you can also apply this rule to small sub-niches.

For example, you may choose to build one list about growing vegetables on allotments, and one about growing herbs in the kitchen for cooking. Both are within the broad topic of “gardening”, but you’ll find that you can send far more targeted offers to each list, ultimately keeping your subscribers happier and increasing your profits.

Build A Customer List

Your most targeted mailing list – and most valuable – is going to be your past customer list. Build a new email list for each product, or set of products, that they buy from you. That way you know for sure that they’re already interested in a certain type of product, that they are already willing to buy from you, and that they will be much more receptive to the idea of buying again!

Segment Your Lists

If you’ve already begun building an un-targeted list then all hope is not lost! Most mailing list providers have a feature that allows you to segment your lists based on certain data collected about your subscribers. This could be as simple as the date they signed up, or it could be another variable such as the referring website.

Segmenting your lists can help you break down broad lists into smaller, more targeted lists and help you to send out more appropriate offers. You can also split test different types of emails to test the results and break down your lists even further.

The Benefits Of Highly Targeted Lists

If you know that someone signed up for specific information one one topic, you can send them targeted and relevant offers to increase the chances of buying from you again. Although you may believe that un-targeted lists will yield the same results, the truth is that subscribers are far more likely to ignore your emails if they aren’t directly relevant to their interests. Even if you’re sending them related information, unless you’re targeting people who you know are interested then you could be wasting your time.

By using the tips above to build a targeted mailing list you can greatly increase your results from each and every email you send out. It may take a little more work in the beginning, but it will be well worth it when you start seeing the impressive returns.