We believe in implementing a style guide that acts as visual DNA for the branding of your company. A style guide describes, defines and presents examples of what your brand looks like in various visual medium, such as corporate identity, print, website, landing pages, mobile websites / apps, advertisements, signage, social media, email, and broadcasts. The style guide also helps to avert dilution and confusion of your brand in the eyes of your target market.
A brand guide or brand bible establishes the voice and personality of a company, as well as who the public will see, and it governs every aspect of communication from the company. The brand bible is the basis for all interactions on behalf of a company – personal communications, social media, advertising and design.
Here’s a list of things your brand style guide should include:
- Overview of brand, including history, vision and personality
- Logo specifications and examples of usage
- Typography palette
- Color palette
- Image use specifications, including photography style
- Letterhead and business card design
- Design layouts and grids for print and web-based projects
- Brochure guidelines
- Specifications for signage and outdoor advertising
- Writing style and voice
- Social media guidelines
- Visual examples to support each rule (provide examples of proper and improper use for clarity)