Design Wisdom


Below is a curated list of quotes & proverbs designed to enlighten the client who may not yet fully understand the crucial need for proper design and direction. The hope is that it opens your eyes to realize that a brand is a living thing and needs to be nurtured and cared for in order for it to grow into something strong and successful.


From the enLIGHTenment of DESIGN comes the wisdom of PERCEPTION.” ~ Ney Pimentel

Design is more than just a few tricks to the eye. It’s a few tricks to the brain.” ~ Neville Brody

We can’t just design an item that looks great. We also have to anticipate how it is boxed up, distributed, and shipped, as well as whether or not a seventeen-year-old kid with a summer job can stock it on the store shelf without ruining it.”
~ Robin Perkins

Design is intelligence made visible.” ~ Alina Wheeler

We don’t get hired to make pretty things or win design awards. We get hired to solve business problems.” ~ James Bradley

Design is creativity with strategy.” ~ Rob Curedale

Good design at the front-end suggests that everything is in order at the back-end, whether or not that is the case.”
~ Dmitry Fadeyev

Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.”
~ Christopher Betzter

Ordinary people can spread good and bad information about brands faster than marketers.” ~ Ray Johnson

A brand for the company is like a reputation for a person. You earn reputation by trying to do hard things well.”
~ Jeff Bezos

A business based on brand is, very simply, a business primed for success.” ~ David F. D’Alessandro

Products are made in the factory, but brands are created in the mind.” ~ Walter Landor

Clients are the difference between design and art.” ~ Michael Bierut

A confident client will see your confidence as strength, not arrogance.” ~ Diti Katona

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
~ Antoine de Saint Exupéry

Don’t worry about people stealing your design work. Worry about the day they stop.” ~ Jeffrey Zeldman

Simplicity will stand out, while complexity will get lost in the crowd.” ~ Kevin Barnett

Do not seek to change what has come before. Seek to create that which has not.” ~ David Airey

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