Food & Beverage

Food and Beverage Branding and Online Marketing

 Branding Priorities

Whether your store or restaurant is a small family-run business or a large chain, brand strategy and recognition is critical.  Your brand is more than your logo, name or slogan — it’s the entire experience your customers have with your company, product or service.

Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market, including the images you convey, the messages you deliver on your website, your social media campaigns and how your employees interact with visitors in your establishment

Marketing Tips

1. Send a Press Release
2. Submit Product Feeds to Google and Bing
3. Share Your Knowledge
4. Create and Send a Weekly Newsletter
5. Keep Your Website Content Current
6. Get Local
7. Create Video Highlighting Your Business.
8. Participate Heavily in Social Media Networking
9. Offer an Affiliate Program to Accelerate Sales
10.Run Contests and Give Something Away

Create loyalty with your customers. Show them how you work. Share the passion you and your employees have for your business and the greater community. Include testimonials from past and current clientele.