Retail Branding and Online Marketing
Is your store primarily a brick and mortar store or an online store? Having a strong retail store brand is a primary source of leverage when negotiating with manufacturers’ brands.
Having actual retail space or location allows you to create a specific branded environment and customer experience. Your store will come to stand for something, a certain style or lifestyle or something else. We recommend that you focus on what your brand stands for and create the right environment, retail display, service level, mix of products, etc. to reinforce your brand.
If you are primarily an online retailer, the brands you carry, the website functionality and especially your product pricing, become very important to your success. The way you present products so that people can get a sense of the “look and feel” and the quality is also important.
1. Send a Press Release
2. Submit Product Feeds to Google and Bing
3. Share Your Knowledge
4. Create and Send a Weekly Newsletter
5. Keep Your Website Content Current
6. Get Local
7. Create Video Highlighting Your Business.
8. Participate Heavily in Social Media Networking
9. Offer an Affiliate Program to Accelerate Sales
10.Run Contests and Give Something Away
Create loyalty with your customers. Show them how you work. Share the passion you and your employees have for your business and the greater community. Include testimonials from past and current clientele.