Strategy


”We don’t get hired to make pretty things or win design awards. We get hired to solve business problems.”


Brand Strategy Consulting

We help define the meaning of your brand (or rebranding) and how to best position it for future growth. The deliverables are the core for communicating the brand and the expected experience for your market. Read More

  • Opportunity Assessment
  • Analysis and Valuation
  • Brand Portfolio Strategy
  • Brand Positioning
  • Brand Essence and Story
  • Market Planning

Online Brand Strategy

Amid the background noise of the Internet, you need to focus your brand on the customers who most value you. Most customers today are technologically savvy and typically rely on a company's online presence as a validity test of its credibility in the market. We have expertise in helping to bring your branding strategy to life online, to navigate social media networks, and to establish your authority and credibility quickly.

  • Online Brand Strategy
  • Online Audit
  • Short Term Campaigns
  • Long Term Campaigns
  • Training
  • Ongoing Consulting

Content Strategy

The proliferation of Internet access and the rise of social media communication channels has required the need for you to connect with your customers in a very real way to tell your story, give your customers a voice, and form more enduring human relationships. Your customers will recognize and appreciate the transparency and help you reshape your brand.

  • Content Calendar
  • Content Matrix
  • Editorial Guidelines
  • Governance Guidelines
  • Source Original Content
  • Content Curation
  • Content Management

Keyword Strategy

Organic traffic from search engines - Google and Bing - are extremely valuable because they represent highly targeted traffic looking to buy your products or services. Keyword targeting is extremely important for getting this traffic and we're here to help you achieve that.

  • Market Analysis
  • Keyword Analysis
  • Related Keywords
  • Latent Semantic Indexing
  • Search Trending
  • Competitive Research
  • Long Tail Keyword Terms

Online Competitor Analysis

Conducting a competitor analysis is the first step in developing any successful online marketing campaign. A well executed analysis determines where your company stands next to the competition, and also helps decision makers in strategic goal setting and planning. This information is then leveraged to develop a superior online brand marketing strategy that provides you with an effective advantage over your competition.

  • Page Rank Analysis
  • Website Traffic Statistics
  • Backlink Analysis
  • Online Ad Campaigns
  • Optimized Keywords
  • Keyword Rankings
  • Online Organizations
  • Charitable Organizations