RACE ACROSS AMERICA

TEAM FORTITUDE 2019

In 2019, Team Fortitude Las Vegas will take on some of the world’s best endurance athletes in the annual Race Across America (RAAM). Known as the world’s toughest bike race, this will be an epic journey for the 4 man team. RAAM has been challenging ultra cyclists from around the globe to push their physical and mental stamina to the limit.

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Starting in Oceanside, under one of the longest piers in California, RAAM spans 3000 miles, climbs 175,000 feet, crosses 12 states and finishes at City Dock in Annapolis, Maryland, the east coast sailing mecca. Touched by cancer directly or through their loved ones, the team has been inspired by the goal to funding for the local Las Vegas Leukemia & Lymphoma Society. The team members are focused and ready to make Las Vegas proud.

RACE ACROSS AMERICA

TEAM FORTITUDE 2019

Services


 
STRATEGY
IDENTITY
UNIFORMS & APPAREL
DEVELOPMENT
MARKETING

In 2019, Team Fortitude Las Vegas will take on some of the world’s best endurance athletes in the annual Race Across America (RAAM). Known as the world’s toughest bike race, this will be an epic journey for the 4 man team. RAAM has been challenging ultra cyclists from around the globe to push their physical and mental stamina to the limit.

Starting in Oceanside, under one of the longest piers in California, RAAM spans 3000 miles, climbs 175,000 feet, crosses 12 states and finishes at City Dock in Annapolis, Maryland, the east coast sailing mecca. Touched by cancer directly or through their loved ones, the team has been inspired by the goal to funding for the local Las Vegas Leukemia & Lymphoma Society. The team members are focused and ready to make Las Vegas proud.

The brand design includes contemporary styling of a cyclist in motion. However, we designed the logo to also exist without the cyclist. We then leveraged the red, white and blue theme of the United States and United Kingdom, as the team is comprised of cyclist and support crew from both countries.

Our uniform and apparel design provide bold branding for the team while leaving ample locations to display sponsors prominently.

BRAND STORIES