Emailing List Providers – The Best Email List Provider

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If you’re considering building an email marketing list then the very first step is to choose your mailing list provider. If you’re not sure where to start, here are 5 points to consider before handing over any cash.

1) Cost

Cost is inevitably a factor, especially if your business is just starting out. However, one thing you want to bear in mind is that, once you grow your list, you’re going to want to hang onto it for a long time. Think long term and choose a provider that you can afford and who will be worth sticking with in future.

Also take a very close look at any free service providers. It’s tempting to sign up for free, but bear in mind that they may have very limited list sizes before they start charging, or they could have strict terms of use regarding what you can and cannot mail out to your subscribers.

2) Extra Charges

Nearly every mailing list provider is going to charge you extra once your list gets to a certain size. Make sure you find out the basic size limits before you sign up, and how much you can expect to pay once you exceed those limits.

3) Tracking Features

Any successful email marketer is going to need tracking tools to help them figure out what their list does and doesn’t like to be sent. Take a look at the tracking features and ensure that your potential mailing list provider, at the very least, shows stats about open rates, click through rates, subscriber growth and unsubscribes.

4) Spam Defense

Unfortunately for legitimate email marketers, spam has become a huge problem all over the internet. You need to find a provider who will protect your subscribers against spam as well as you against complaints of spam!

The big name companies are going to have a number of security measures in place, so if you’ve seen a provider’s name mentioned around a lot then you’re probably safe. But they should also have information on their website about how they keep your subscribers’ details safe.

When it comes to keeping you protected against complaints of spam, look for providers that allow you to use double opt in. This means that, after your subscribers opt in to your email newsletter form, they must click a link in their email to confirm that it really was them who signed up.

5) Ease Of Use

If you’ve never used a mailing list provider before then there’s bound to be a learning curve when figuring out how to get it to do what you need it to. This is where free or low-cost trials come in handy – they let you directly compare and contrast a number of providers to see which one feels right for you, which have the features you need, and which are simply too complicated for what you’re doing.

At the end of the day, choosing a mailing list provider is a personal decision. Take advantage of personal recommendations and reviews, but do your own research to ensure that the provider is right for your individual needs before you sign up.