The Genesis of LARYM DESIGN

Larym Design Responsive

Over the years, we have adjusted our business model several times to fit the needs of our clients. Unfortunately, this process of evolution created confusion and discontinuity as we struggled to define ourselves in the marketplace. As practitioners, we had been focused on serving our clients, so we had not put much energy toward ourselves.

With an aging identity, a so-so website and collateral that did not reflect our current services, our partner and Executive Creative Director, Ney Pimentel, made the best decision for us, to invest in a new brand to reinvigorate our business. It goes without saying that Ney is an expert at creating brands and rebranding companies.

Pushing the creative boundaries to build memorable brand images for clients such as Heineken, Madonna, The Wailers, Hennessy, PUMA, WICOtv, and Beats by Dr. Dre, he has the ability to see beyond the restraints most designers work within. Our massive rebranding effort represents more than just a brand makeover.

The rebrand was the culmination of many months of work that took us through some of the most significant changes our organization has ever experienced. Along the way, our rebranding journey took many twists and turns. We experienced many revelations that offered new opportunities for the organization to go back to our roots, grow and evolve.

The Seed

We went back to our origin. Our vision to help others pull together their branding. We do this in a meaningful manner and ensure that our clients’ brands are reflected online and offline in all the places that their potential customers are searching for their services, whether that is locally or globally.

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The Identity

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Elements From Our Style Guide

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Stationery Design

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Order Out Of Chaos | Behind The Design

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